From the bench
Open a tray, pick a shape — every lure and earring starts as a body. Handcrafted in Henrietta, TX.
Surface
Where the strike is the show. Cup faces, walkers, and props that work the top of the water column.
Hard baits
Bill length sets the depth. From lipless reaction baits to deep divers that dig into hard bottoms.
MidNo bill — rattle / vibration
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ShallowFlat bill deflects cover
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Near surfaceWake A mold
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ShallowShallow A
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MidREBUILD mid crank A
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DeepREBUILD deep crank
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MidDarting minnow action for schooling fish.
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Match the hatch
Bodies built to look and move like a fish — Jeff’s #1 starting point for beginners.
Vibration
Hex blade up front, chatter through the water. Covers ground like a near-topwater when fished shallow.
Soft plastics
Browse Soft plastics body styles painted on the bench in Henrietta.
Wear the tackle box
Hand-finished lure shapes on the ear — same bench in Henrietta, different kind of cast. Pick a body style, then a finish.
PairCup-faced earring bodies with the classic popper silhouette.
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PairCompact crank profile — short bill, big personality.
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PairFull crankbait shape with diving-bill detail.
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PairLong slender body — the wounded-minnow outline.
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PairNo-bill body with the lipless crank silhouette.
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Not sure which tray?
Lake or pond, clear or muddy — two questions point you at the right body style.
Open Lure Finder →Prefer a full list?
Every lure and earring in one grid — no trays, whole tackle box.
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