SurfacePopper
Cup-faced plug — pop it for splash and sound on summer water.
Coming soon
From the bench
Open a tray, pick a shape — every lure and earring starts as a body. Handcrafted in Henrietta, TX.
Surface
Where the strike is the show. Cup faces, walkers, and props that work the top of the water column.
SurfaceCup-faced plug — pop it for splash and sound on summer water.
Coming soon
SurfaceCigar body that walks side-to-side like a wounded baitfish.
Coming soon
SurfacePropellers spin and splash — noise and surface disturbance.
Coming soon
Hard baits
Bill length sets the depth. From lipless reaction baits to deep divers that dig into hard bottoms.
MidNo bill — rattle and vibration. Cover water and trigger reaction bites.
Coming soon
ShallowFlat bill that deflects off cover instead of burying in it.
Coming soon
Near surfaceRuns a couple inches under, dragging a visible wake like a baitfish.
Coming soon
ShallowShorter bill for the top of the column — search bait over flats.
Coming soon
MidBetween squarebill and deep — work ledges and mid-depth structure.
Coming soon
DeepLong bill drives it down. Winter lakes and hard bottoms.
Coming soon
Match the hatch
Bodies built to look and move like a fish — Jeff’s #1 starting point for beginners.
MidArticulated panfish profile — realistic kick through the middle column.
Coming soon
MidExtra hinges for a longer, more serpentine swimming action.
Coming soon
Vibration
Hex blade up front, chatter through the water. Covers ground like a near-topwater when fished shallow.
Shallow–midBladed swim jig with a skirt — Jeff pours his own heads and trailers.
Coming soon
Wear the tackle box
Hand-finished lure shapes on the ear — same bench in Henrietta, different kind of cast. Pick a body style, then a finish.
PairCup-faced earring bodies with the classic popper silhouette.
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PairCompact crank profile — short bill, big personality.
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PairFull crankbait shape with diving-bill detail.
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PairLong slender body — the wounded-minnow outline.
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PairNo-bill body with the lipless crank silhouette.
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Not sure which tray?
Lake or pond, clear or muddy — two questions point you at the right body style.
Open Lure Finder →Prefer a full list?
Every lure and earring in one grid — no trays, whole tackle box.
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