From the bench in Henrietta

JR Lures

Every hard bait Jeff & Ray paint and assemble by hand — pick a body style, read what it does on the water, then choose a finish. Water-tested on the same North Texas lakes and ponds you fish.

12 of 13 bodies on the bench · 89 finishes

Profiles

Pick a body

Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.

Shallow

Shallow diver

Search bait for flats, secondary points, and early-season shallows. Digs just enough without burying in the mud.

On the water

Cast parallel to banks and weed lines. Medium retrieve; tick the tops of cover without plowing into it.

Finishes

Shallow diver on the bench

8 finishes · each card is a paint finish