JR Lures are fishing lures hand-painted in Henrietta, Texas by Jeff Pierce and Ray of Jeff + Ray's Lure Manufacturing. Every lure starts as a blank and is finished to fish: bladed jigs with silicone skirts, medium and deep diving crankbaits, lipless crankbaits, wake baits, walking baits and poppers, in shad, chartreuse, craw, bluegill and other proven colors. Most lures are under $9.
13 of 14 bodies on the bench · 98 finishes
Profiles
Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.
Shallow
Search bait for flats, secondary points, and early-season shallows. Digs just enough without burying in the mud.
On the water
Cast parallel to banks and weed lines. Medium retrieve; tick the tops of cover without plowing into it.
Finishes
8 finishes · each card is a paint finish
