Shop the bench
Hard baits are grouped by body style — hover a lure for depth and when to fish it, then pick a finish. Earrings sit below the same way: one card per silhouette, every color on the strip.
23 body styles · prices from the base finish ($8+ when a paint runs higher)
SurfaceA cup-faced plug that chugs and sprays when you snap the rod tip. Built for summer evenings when bass are hunting the surface.
On the water: Work it with short pops and pauses. Let the rings settle — strikes often come on the dead-still second.
SurfaceA cup-faced plug that chugs and sprays when you snap the rod tip. Built for summer evenings when bass are hunting the surface.
On the water: Work it with short pops and pauses. Let the rings settle — strikes often come on the dead-still second.
SurfaceA cup-faced plug that chugs and sprays when you snap the rod tip. Built for summer evenings when bass are hunting the surface.
On the water: Work it with short pops and pauses. Let the rings settle — strikes often come on the dead-still second.
Surface3 finishesA cup-faced plug that chugs and sprays when you snap the rod tip. Built for summer evenings when bass are hunting the surface.
On the water: Work it with short pops and pauses. Let the rings settle — strikes often come on the dead-still second.
Surface6 finishesCigar and slim walkers that glide left-right across the top. Classic “walk the dog” action for schooling fish and calm water.
On the water: Point the rod tip down, twitch-twitch-pause. Keep a slack-ish line so the body can cross back and forth.
Surface7 finishesCigar and slim walkers that glide left-right across the top. Classic “walk the dog” action for schooling fish and calm water.
On the water: Point the rod tip down, twitch-twitch-pause. Keep a slack-ish line so the body can cross back and forth.
SurfacePropellers carve the surface and throw water. Loud enough for stained water; deadly around grass edges and shade lines.
On the water: Steady retrieve with occasional pauses, or rip-and-stop to make the props bark. Hold on — hits can be violent.
Surface7 finishesPropellers carve the surface and throw water. Loud enough for stained water; deadly around grass edges and shade lines.
On the water: Steady retrieve with occasional pauses, or rip-and-stop to make the props bark. Hold on — hits can be violent.
SurfacePropellers carve the surface and throw water. Loud enough for stained water; deadly around grass edges and shade lines.
On the water: Steady retrieve with occasional pauses, or rip-and-stop to make the props bark. Hold on — hits can be violent.
Mid16 finishesA dense, no-bill body that sinks and thumps. Jeff’s go-to when you need to burn flats, yo-yo grass, or trigger reaction bites.
On the water: Cast far, reel medium-fast, or yo-yo off the bottom. Kill it over grass and rip free — that escape flash gets bites.
Shallow6 finishesShort square lip for wood, rocks, and dock posts in the top few feet. Built to ricochet, not snag.
On the water: Burn it into cover and keep reeling. Contact is the point — the deflection often triggers the strike.
Near surface7 finishesA near-surface crank that leaves a V-wake like a baitfish. Perfect when fish won’t quite commit to true topwater.
On the water: Slow-to-medium retrieve so the bait stays high and the wake stays visible. Pause near points and shade.
Near surface5 finishesA near-surface crank that leaves a V-wake like a baitfish. Perfect when fish won’t quite commit to true topwater.
On the water: Slow-to-medium retrieve so the bait stays high and the wake stays visible. Pause near points and shade.
Shallow5 finishesSearch bait for flats, secondary points, and early-season shallows. Digs just enough without burying in the mud.
On the water: Cast parallel to banks and weed lines. Medium retrieve; tick the tops of cover without plowing into it.
Shallow3 finishesSearch bait for flats, secondary points, and early-season shallows. Digs just enough without burying in the mud.
On the water: Cast parallel to banks and weed lines. Medium retrieve; tick the tops of cover without plowing into it.
Mid5 finishesThe middle of the water column. Ledges, channel swings, and mid-depth timber when fish suspend off the bank.
On the water: Count it down or just reel until you feel the bill load. Bump structure, then pause — fish often eat on the rise.
Mid3 finishesThe middle of the water column. Ledges, channel swings, and mid-depth timber when fish suspend off the bank.
On the water: Count it down or just reel until you feel the bill load. Bump structure, then pause — fish often eat on the rise.
Deep2 finishesLong-bill cranks for winter lakes, river ledges, and deep structure. Gets down and stays there.
On the water: Long casts, low rod tip, steady grind. Feel for rock and clay; when it ticks, keep contact without slamming it.
MidBodies built to look and swim like a fish. Jeff’s favorite starting point when you want to match the hatch.
On the water: Slow-to-medium retrieve with occasional pauses. Fish it like a baitfish — through open water and along grass edges.
MidMore segments mean more roll and a longer profile. Use when fish want a bigger meal or a more natural S-curve.
On the water: Steady retrieve; let the hinges do the work. Great as a follow-up after a missed topwater blow-up.
Shallow–mid2 finishesBladed swim jig with optional skirt and trailer. Covers water like a near-topwater when fished shallow — Jeff pours heads on the bench.
On the water: Reel until the blade loads, then burn or slow-roll depending on depth. Bump grass and wood; the vibration calls fish in.
Shallow–mid2 finishesBladed swim jig with optional skirt and trailer. Covers water like a near-topwater when fished shallow — Jeff pours heads on the bench.
On the water: Reel until the blade loads, then burn or slow-roll depending on depth. Bump grass and wood; the vibration calls fish in.
Shallow–mid3 finishesBladed swim jig with optional skirt and trailer. Covers water like a near-topwater when fished shallow — Jeff pours heads on the bench.
On the water: Reel until the blade loads, then burn or slow-roll depending on depth. Bump grass and wood; the vibration calls fish in.
5 silhouettes · 20 finishes · real lure profiles for the ear
Pair4 finishesCup-faced silhouette — classic popper profile on the ear.
Pair3 finishesCompact crank profile — short bill, big personality.
PairFull crankbait shape with diving-bill detail.
Pair3 finishesLong slender body — the wounded-minnow outline.
Pair9 finishesNo-bill body with the lipless crank silhouette.
