JR Lures — Jeff + Ray Lure Manufacturing
SquarebillShallow

JR Squarebill

Squarebill

Flat bill that deflects off cover instead of burying.

SKU: JR0-0185

In Stock
$8.00

Type— SquarebillShallow

Style— Squarebill

6 hand-painted styles — pick one to load that lure

When it shines

Short square lip for wood, rocks, and dock posts in the top few feet. Built to ricochet, not snag.

On the water

Burn it into cover and keep reeling. Contact is the point — the deflection often triggers the strike.

Runs at

Shallow

Squarebill

Locally Made

Handcrafted in Henrietta, TX

Battle Tested

Proven on the water every day

By Fishermen, For Fishermen

Built by anglers who know what works

Hard baitfish profile with a flat square bill built to deflect off brush instead of burying the way a rounded bill often does. This one is finished in Squarebill on a Squarebill body.

How to fish it

  • Cast and reel — it's a search bait. Hit cover on purpose and let the bill bounce free.
  • Keep it moving; reaction strikes often come on the deflection.
  • Slow down only after you get a pattern or a follow.

When it shines

Shallow cover days — wood, docks, and messy banks. Match color to water: clear leans light, muddy leans dark.

Tackle notes

  • Direct tie — no snap swivel (kills action). Fluorocarbon is a solid default; braid in heavy cover.

Each one starts as a blank and is hand-painted by Jeff & Ray — finished to fish, not just to sit in a box.