From the bench in Henrietta

JR Lures

Every hard bait Jeff & Ray paint and assemble by hand — pick a body style, read what it does on the water, then choose a finish. Water-tested on the same North Texas lakes and ponds you fish.

12 of 13 bodies on the bench · 89 finishes

Profiles

Pick a body

Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.

Shallow

Squarebill

Short square lip for wood, rocks, and dock posts in the top few feet. Built to ricochet, not snag.

On the water

Burn it into cover and keep reeling. Contact is the point — the deflection often triggers the strike.

Finishes

Squarebill on the bench

6 finishes · each card is a paint finish