From the bench in Henrietta

JR Lures

Every hard bait Jeff & Ray paint and assemble by hand — pick a body style, read what it does on the water, then choose a finish. Water-tested on the same North Texas lakes and ponds you fish.

12 of 13 bodies on the bench · 89 finishes

Profiles

Pick a body

Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.

Mid

Jerkbait

Slender hard baits that slash and suspend. Deadly when bass are on shad in cool or clear water.

On the water

Jerk-jerk-pause. Longer pauses in cold water. Watch the line on the pause — that’s when they eat.

Finishes

Jerkbait on the bench

No finishes on this body yet — pick another profile or browse the full box.

Empty tray for now

That body is sketched — products are still landing on the bench. Try another profile or the full box.