From the bench in Henrietta

JR Lures

Every hard bait Jeff & Ray paint and assemble by hand — pick a body style, read what it does on the water, then choose a finish. Water-tested on the same North Texas lakes and ponds you fish.

12 of 13 bodies on the bench · 89 finishes

Profiles

Pick a body

Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.

Surface

Popper

A cup-faced plug that chugs and sprays when you snap the rod tip. Built for summer evenings when bass are hunting the surface.

On the water

Work it with short pops and pauses. Let the rings settle — strikes often come on the dead-still second.

Finishes

Popper on the bench

6 finishes · each card is a paint finish