JR Lures are fishing lures hand-painted in Henrietta, Texas by Jeff Pierce and Ray of Jeff + Ray's Lure Manufacturing. Every lure starts as a blank and is finished to fish: bladed jigs with silicone skirts, medium and deep diving crankbaits, lipless crankbaits, wake baits, walking baits and poppers, in shad, chartreuse, craw, bluegill and other proven colors. Most lures are under $9.
13 of 14 bodies on the bench · 98 finishes
Profiles
Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.
Surface
A cup-faced plug that chugs and sprays when you snap the rod tip. Built for summer evenings when bass are hunting the surface.
On the water
Work it with short pops and pauses. Let the rings settle — strikes often come on the dead-still second.
Finishes
6 finishes · each card is a paint finish
