JR Lures are fishing lures hand-painted in Henrietta, Texas by Jeff Pierce and Ray of Jeff + Ray's Lure Manufacturing. Every lure starts as a blank and is finished to fish: bladed jigs with silicone skirts, medium and deep diving crankbaits, lipless crankbaits, wake baits, walking baits and poppers, in shad, chartreuse, craw, bluegill and other proven colors. Most lures are under $9.
13 of 14 bodies on the bench · 98 finishes
Profiles
Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.
Mid
Bladed swim jig with optional skirt and trailer. Covers water like a near-topwater when fished shallow — Jeff pours heads on the bench.
On the water
Reel until the blade loads, then burn or slow-roll depending on depth. Bump grass and wood; the vibration calls fish in.
Finishes
14 finishes · each card is a paint finish
