JR Lures are fishing lures hand-painted in Henrietta, Texas by Jeff Pierce and Ray of Jeff + Ray's Lure Manufacturing. Every lure starts as a blank and is finished to fish: bladed jigs with silicone skirts, medium and deep diving crankbaits, lipless crankbaits, wake baits, walking baits and poppers, in shad, chartreuse, craw, bluegill and other proven colors. Most lures are under $9.
13 of 14 bodies on the bench · 98 finishes
Profiles
Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.
Surface
Propellers carve the surface and throw water. Loud enough for stained water; deadly around grass edges and shade lines.
On the water
Steady retrieve with occasional pauses, or rip-and-stop to make the props bark. Hold on — hits can be violent.
Finishes
9 finishes · each card is a paint finish
