From the bench in Henrietta

JR Lures

Every hard bait Jeff & Ray paint and assemble by hand — pick a body style, read what it does on the water, then choose a finish. Water-tested on the same North Texas lakes and ponds you fish.

12 of 13 bodies on the bench · 89 finishes

Profiles

Pick a body

Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.

Near surface

Wake bait

A near-surface crank that leaves a V-wake like a baitfish. Perfect when fish won’t quite commit to true topwater.

On the water

Slow-to-medium retrieve so the bait stays high and the wake stays visible. Pause near points and shade.

Finishes

Wake bait on the bench

12 finishes · each card is a paint finish