JR Lures are fishing lures hand-painted in Henrietta, Texas by Jeff Pierce and Ray of Jeff + Ray's Lure Manufacturing. Every lure starts as a blank and is finished to fish: bladed jigs with silicone skirts, medium and deep diving crankbaits, lipless crankbaits, wake baits, walking baits and poppers, in shad, chartreuse, craw, bluegill and other proven colors. Most lures are under $9.
13 of 14 bodies on the bench · 98 finishes
Profiles
Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.
Near surface
A near-surface crank that leaves a V-wake like a baitfish. Perfect when fish won’t quite commit to true topwater.
On the water
Slow-to-medium retrieve so the bait stays high and the wake stays visible. Pause near points and shade.
Finishes
12 finishes · each card is a paint finish
