From the bench in Henrietta

JR Lures

Every hard bait Jeff & Ray paint and assemble by hand — pick a body style, read what it does on the water, then choose a finish. Water-tested on the same North Texas lakes and ponds you fish.

12 of 13 bodies on the bench · 89 finishes

Profiles

Pick a body

Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.

Mid

Jointed swimbait

Bodies built to look and swim like a fish. Jeff’s favorite starting point when you want to match the hatch.

On the water

Slow-to-medium retrieve with occasional pauses. Fish it like a baitfish — through open water and along grass edges.

Finishes

Jointed swimbait on the bench

1 finish · each card is a paint finish