JR Lures are fishing lures hand-painted in Henrietta, Texas by Jeff Pierce and Ray of Jeff + Ray's Lure Manufacturing. Every lure starts as a blank and is finished to fish: bladed jigs with silicone skirts, medium and deep diving crankbaits, lipless crankbaits, wake baits, walking baits and poppers, in shad, chartreuse, craw, bluegill and other proven colors. Most lures are under $9.
13 of 14 bodies on the bench · 98 finishes
Profiles
Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.
Mid
Bodies built to look and swim like a fish. Jeff’s favorite starting point when you want to match the hatch.
On the water
Slow-to-medium retrieve with occasional pauses. Fish it like a baitfish — through open water and along grass edges.
Finishes
1 finish · each card is a paint finish
