JR Lures are fishing lures hand-painted in Henrietta, Texas by Jeff Pierce and Ray of Jeff + Ray's Lure Manufacturing. Every lure starts as a blank and is finished to fish: bladed jigs with silicone skirts, medium and deep diving crankbaits, lipless crankbaits, wake baits, walking baits and poppers, in shad, chartreuse, craw, bluegill and other proven colors. Most lures are under $9.
13 of 14 bodies on the bench · 98 finishes
Profiles
Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.
Surface
Cigar and slim walkers that glide left-right across the top. Classic “walk the dog” action for schooling fish and calm water.
On the water
Point the rod tip down, twitch-twitch-pause. Keep a slack-ish line so the body can cross back and forth.
Finishes
13 finishes · each card is a paint finish
