From the bench in Henrietta

JR Lures

Every hard bait Jeff & Ray paint and assemble by hand — pick a body style, read what it does on the water, then choose a finish. Water-tested on the same North Texas lakes and ponds you fish.

12 of 13 bodies on the bench · 89 finishes

Profiles

Pick a body

Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.

Mid

Medium diver

The middle of the water column. Ledges, channel swings, and mid-depth timber when fish suspend off the bank.

On the water

Count it down or just reel until you feel the bill load. Bump structure, then pause — fish often eat on the rise.

Finishes

Medium diver on the bench

8 finishes · each card is a paint finish