JR Lures are fishing lures hand-painted in Henrietta, Texas by Jeff Pierce and Ray of Jeff + Ray's Lure Manufacturing. Every lure starts as a blank and is finished to fish: bladed jigs with silicone skirts, medium and deep diving crankbaits, lipless crankbaits, wake baits, walking baits and poppers, in shad, chartreuse, craw, bluegill and other proven colors. Most lures are under $9.
13 of 14 bodies on the bench · 98 finishes
Profiles
Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.
Mid
The middle of the water column. Ledges, channel swings, and mid-depth timber when fish suspend off the bank.
On the water
Count it down or just reel until you feel the bill load. Bump structure, then pause — fish often eat on the rise.
Finishes
8 finishes · each card is a paint finish
