JR Lures are fishing lures hand-painted in Henrietta, Texas by Jeff Pierce and Ray of Jeff + Ray's Lure Manufacturing. Every lure starts as a blank and is finished to fish: bladed jigs with silicone skirts, medium and deep diving crankbaits, lipless crankbaits, wake baits, walking baits and poppers, in shad, chartreuse, craw, bluegill and other proven colors. Most lures are under $9.
13 of 14 bodies on the bench · 98 finishes
Profiles
Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.
Bottom
A multi-leg soft plastic that doesn’t imitate one bait only — bass see craw, perch, or bug depending on how you hop it. Strong when fish are tight to bottom or cover.
On the water
Texas-rig or jig-head it. Short hops and long pauses on the bottom; let the legs do the work. Upsize for open water, downsize in grass and when they want a finesse meal.
Finishes
2 finishes · each card is a paint finish
