JR Lures are fishing lures hand-painted in Henrietta, Texas by Jeff Pierce and Ray of Jeff + Ray's Lure Manufacturing. Every lure starts as a blank and is finished to fish: bladed jigs with silicone skirts, medium and deep diving crankbaits, lipless crankbaits, wake baits, walking baits and poppers, in shad, chartreuse, craw, bluegill and other proven colors. Most lures are under $9.
13 of 14 bodies on the bench · 98 finishes
Profiles
Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.
Deep
Long-bill cranks for winter lakes, river ledges, and deep structure. Gets down and stays there.
On the water
Long casts, low rod tip, steady grind. Feel for rock and clay; when it ticks, keep contact without slamming it.
Finishes
2 finishes · each card is a paint finish
