From the bench in Henrietta

JR Lures

Every hard bait Jeff & Ray paint and assemble by hand — pick a body style, read what it does on the water, then choose a finish. Water-tested on the same North Texas lakes and ponds you fish.

12 of 13 bodies on the bench · 89 finishes

Profiles

Pick a body

Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.

Mid

Lipless crankbait

A dense, no-bill body that sinks and thumps. Jeff’s go-to when you need to burn flats, yo-yo grass, or trigger reaction bites.

On the water

Cast far, reel medium-fast, or yo-yo off the bottom. Kill it over grass and rip free — that escape flash gets bites.

Finishes

Lipless crankbait on the bench

16 finishes · each card is a paint finish