JR Lures are fishing lures hand-painted in Henrietta, Texas by Jeff Pierce and Ray of Jeff + Ray's Lure Manufacturing. Every lure starts as a blank and is finished to fish: bladed jigs with silicone skirts, medium and deep diving crankbaits, lipless crankbaits, wake baits, walking baits and poppers, in shad, chartreuse, craw, bluegill and other proven colors. Most lures are under $9.
13 of 14 bodies on the bench · 98 finishes
Profiles
Every hard-bait silhouette we paint. Tap a profile to load finishes below — empty trays stay visible until the bench catches up.
Mid
A dense, no-bill body that sinks and thumps. Jeff’s go-to when you need to burn flats, yo-yo grass, or trigger reaction bites.
On the water
Cast far, reel medium-fast, or yo-yo off the bottom. Kill it over grass and rip free — that escape flash gets bites.
Finishes
16 finishes · each card is a paint finish
