JR Lures
Hot Pink Polka
Locally Made
Handcrafted in Henrietta, TX
Battle Tested
Proven on the water every day
By Fishermen, For Fishermen
Built by anglers who know what works
How did a fishing lure company start making earrings? Simple — Jeff accidentally ordered blanks in millimeters instead of inches. Way too small for fishing, but as a joke he made a pair for his wife. She wore them, and much to his surprise, people loved them.
Now J&R Lures fishing lure earrings are one of our most popular items. Each pair is handpainted with the same care and detail as our tackle. They make the perfect gift — and if she doesn't like them, just add a hook and you can go fishing!