JR Lures
Gold
Locally Made
Handcrafted in Henrietta, TX
Battle Tested
Proven on the water every day
By Fishermen, For Fishermen
Built by anglers who know what works
How did a fishing lure company start making earrings? Simple — Jeff accidentally ordered blanks in millimeters instead of inches. Way too small for fishing, but as a joke he made a pair for his wife. She wore them, and much to his surprise, people loved them.
Now J&R Lures fishing lure earrings are one of our most popular items. Each pair is handpainted with the same care and detail as our tackle. They make the perfect gift — and if she doesn't like them, just add a hook and you can go fishing!
