The JR Lure Lab
Pick the size, head color, skirt, and blade. Watch it come together on the bench below — then Jeff and Ray pour, paint, and hand-tie yours exactly to spec.
“You dream it up, we’ll tie it on.” — Jeff
Preview is a live color rendering of a real JR lure photo. Every lure is hand-tied, so yours will have its own character.
The Build-A-Lure bench is warming up — ordering opens soon. Everything above is live to play with in the meantime.
How it works
01
Size, head, skirt, blade — every combination is fair game. No molds off a shelf, no minimums.
02
Poured, painted, and hand-tied on the bench in Henrietta, TX — the same lures they throw themselves.
03
Your exact build shows on the order, gets checked twice, and heads for the water.
